Episode #399 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.
It’s hard to argue that we don’t live in a world where there is simply too much good content, and it’s everywhere. Brands are expected to not only be great advertisers and listeners to their customers, but to be excellent publishers as well. It’s not an easy ask. It’s something that most brands struggle with. It’s something that Brian Clark has been helping companies tackle for a long time. Copyblogger started out as an incredible blog to help people (and brands) figure out what works when it comes to creating online content. The blog still acts as a treasure trove of information and insight on the topic, but Copyblogger is much more than a blog. In the past few years, Clark and his team, have built Copyblogger Media – a company that offers software and training with over 100,000 customers who are doing their best to create better content marketing online. I have known Brian for many years, and we finally managed to schedule a conversation about the changing landscape of blogging, social media and content marketing. Enjoy the conversation…
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #399.
It seems pretty simple…content planning and having the end in mind. I so often see blogs that just seem to blather along and loose me so quick.
Love the idea of thinking like a trade magazine.
Great talk. But how can you talk to this guy for 38minutes and NOT ask him what he is doing with “rainmaker”. 😉
Just curious