LinkedIn Is Still Underrated

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It’s not a long segment – about 5 to 10 minutes every week – about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you’re interested in hearing more of me blathering away. I’m really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

This week we discussed:

• Advertising online continues to get creepier and creepier. We’ve talked about brands and online retailers stalking consumers for months across multiple websites with behavioral targeting. Well, here in Canada, it looks like Bell Canada is going to get their consumers’ opt-in consent to do this. Will this put Bell at a disadvantage, or is this just the beginning for consumers to regain some semblance of power over their online usage?
• LinkedIn made a major acquisition in Lynda.com. It cost them close to $1.5 billion to buy one of the Internet’s most respected online education platforms. Many people wrongly think that LinkedIn is a one-trick pony. It’s not. It has quietly been making acquisitions over the years that include Pulse (which is a major part of how they now deliver some of the best business content out there) and SlideShare, which is a runaway success as a social network for sharing presentations. Still, acquiring Lynda for $1.5 is a jaw-dropper. 
• App of the week: Product Hunt (you have to be careful how you pronounce this one on the radio).

Listen here…