Get ready for the heavy brunt of publicity and advertising around Malcolm Gladwell.

And remember this: all of it is merited. Gladwell’s latest book, David And Goliath, comes out on October 1st. I got my grubby little hands on an advance copy… and it’s really an amazing read. I’m half-way through it, and I do not want it to end. It’s a beautiful book about underdogs and misfits and how they win against giants. Well, you know… it’s about much more than that. It’s about how we perceive the challenges that people face and the outcomes. Really interesting stuff, written like only Gladwell can. In building up to the release, there have been a handful of interesting videos of Gladwell talking about everything from the book to how he writes and more.

Here is some Malcolm Gladwell goodness:

And if you want to read some interesting stuff:

• The Atlantic – Malcolm Gladwell: Guru of the Underdogs.
• The New Yorker – How David Beats Goliath.