Categories: Articles

Marketing An Airplane

I woke up at 3:30 am to make an Air Canada flight to Toronto that was supposed to leave at 5:30 am. I did one thing differently than my normal schedule – I left my laptop on over night so I could review my emails on the flight. I also signed up for notification if the flight changes (I do like that functionality from the Air Canada website).
At 3:30 am I see an email that was sent around midnight that my flight was cancelled. No more info. I managed to get on a 6 am flight – but I could have used the extra zzz’s. I also would have liked a phone number or some call-to-action other than the word “cancelled.”
People who work in this industry – especially up here in Canada – are miserable. Their jobs obviously suck and they have little to no interest in customizing or making the experience better.
How hard would it be to:
– Have a power outlet at every seat so you don’t suck laptop battery juice?
– Let you use your mobile devices. Reports show that they don’t interrupt with anything.
– Seeing as I am part of their Aeroplan loyalty program, why not have notes that I am nearly 6 foot 2 and have recently had knee surgery – it’s a simple and easy task to do – select the type of seat for me instead of me always having to explain the situation.
– Make sure those headphones actually work and don’t fritz out every minute.
– Smile… It’s free. Trust me, nobody is happy to be here at 4 am.
– There are more but I am tired.
It’s always the small stuff. The secret is that it’s the easiest and cheapest to fix and it will turn me into a raving fan. Small stuff that few companies do. But when they make that small stuff count – all of a sudden we have new leaders of industry.
Off to see what Toronto offers today (besides rain and fog).

Mitch Joel

Recent Posts

AI, Interrupted…

The assumption was simple. The United States would always be the leader in artificial intelligence.…

2 days ago

Michael Horn On Making Progress In Your Career – This Week’s Six Pixels of Separation Podcast

Episode #969 of Six Pixels of Separation - The ThinkersOne Podcast is now live and…

3 days ago

SPOS #969 – Michael Horn On Making Progress In Your Career

Welcome to episode #969 of Six Pixels of Separation - The ThinkersOne Podcast. Michael B.…

3 days ago

Six Links That Make You Think #762

Is there one link, story, picture or thought that you saw online this week that…

4 days ago

Moonshots, Moats, And Machine Minds – Inside The AI Arms Race

What if the future of artificial intelligence isn't just about machines getting smarter, but about…

1 week ago

Mehak Gandhi On The Science Of Growth And Lasting Customer Relationships – This Week’s Six Pixels of Separation Podcast

Episode #968 of Six Pixels of Separation - The ThinkersOne Podcast is now live and…

1 week ago

This website uses cookies.