LinkedIn is the most powerful weapon you have in building your reputation.
I believe this. Wholeheartedly. The problem, of course, is that we live in this strange new on-demand world. What do you want? What do you need? We can access almost anything with our smartphones and the flick of our thumb. A car. A place to stay. Someone to mate with. You name it. It’s all right there. Instantly. It’s not a smartphone. It’s a remote control for your life (as my buddy, Andy Nulman, called it more than fifteen years ago). With that, our expectations to “get stuff done” has become somewhat slanted. We expect now, in real-time. Why doesn’t everything work this fast?
Does LinkedIn work for finding work?
This was the question that a friend (who also happens to be a HR professional) asked on Facebook (not LinkedIn?) the other day. I jumped in and stated that – for my time and attention – there is nothing more important to an individual’s professional development than a robust LinkedIn profile coupled with an effort to build genuine connections. Now, Microsoft has gone and acquired LinkedIn for $26+ billion. Imagine everything from their Office tools to their CRM being plugged into this online social network for professionals. If done well, the potential is boundless. We shall see. But, I digress. Someone else hopped on to this Facebook post and wrote the following…
“Linked in is completely useless for someone actually looking for work. I even joined the ‘premium’ thing for a month. Useless. All it is are ‘thought leaders’ quoting bs articles at each other and marketing people doing marketing things with each other. For anyone looking for a real job in the real world – waste of time.”
Are you looking for work?
There are a few things to know about LinkedIn:
If all you are doing is looking for a job, LinkedIn will be a tough environment. If all you are doing is trying to build a valuable and powerful professional network, LinkedIn will be your paradise.
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