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On Advertising Models, Targeted Advertising And Brands Podcasting

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Advertising is changing more than we know it. 

Look no further than the conversations that we’ve had in the podcast below. 
There is a pressure for Netflix to start advertising on the platform.
I believe this won’t work for a myriad of reasons…
Customers will probably rescind their paying memberships, to endure commercials for a free option.
This won’t salvage their current challenges, in relation to how the public market see them.
With that, Netflix continues to grow (just not at the pace that the public markets would like).
220 million-plus subscribers. Millions of new subscribers in the past quarter.
It’s still not enough.

I say: NO ADS ON NETFLIX!

They already have a huge base of consumers that are willing to pay a monthly fee for access to their library of content.
This monthly fee is similar to the cost of one adult admission to a movie theater.

What can Netflix do? 

Think premium models.
There are boundless opportunities for them:

  • Consumer generated content (or, embracing this new creator economy).
  • Live events.
  • Pay Per View.
  • Sporting events.
  • Domestic content that can be obtained and streamed into other regions.
  • Streaming conferences and other business events.

I could go on and on…

When you have paying consumers who love what you’re doing, give them more options to buy and remain loyal.

There’s much more to it…

This, and other current topics (driven by the questions above) were discussed along with Saul Colt (The Idea Integration Company), Liz Mayer (The Partnering Group) and host Bob Knorpp (always a good human) on the very excellent BeanCast Podcast (which I’ve been fortunate to be a guest on in the past). I don’t know what it is about BeanCast, Bob Knorpp and these other panelists, but there is always “something in the water” when we record these conversations that brings out a lot of stimulating ideas and insights (and some friendly disagreements too!).

Are you ready for this deep dive into the world of media and marketing? Here is: BeanCast #660 – Forcing DJs To Lie.

For about an hour, we discussed and debated the following topics:

Take a listen and jump into the fray…

Are you interested in what’s next? How to decode the future? I publish between 2-3 times per week and then the Six Pixels of Separation Podcast comes out every Sunday. Feel free to subscribe (and tell your friends).