When Apple unveiled the Vision Pro, the buzz was palpable (maybe that was just me?).
You can listen to my initial hot takes here:
This wasn’t just any product launch – it was a $4500 glimpse into the near-future of augmented and virtual reality, courtesy of one of Silicon Valley’s giants.
Now, months down the line, the excitement has cooled (was it ever really hot?), replaced by a sobering recalibration of production forecasts amid tepid demand.
The enthusiasm gap.
We seem to forget that it was always going to be the next big leap forward while also having limited niche appeal (like all new tech).
As an entrepreneur there are two constants in our world:
Sure, all revolutionary tech comes with a premium price tag for the consumer – there’s a need to recoup development outlays and cultivate a base of early adopters.
Still in a world of $500 Meta Quest devices that have yet to have mass appeal, it’s always a precarious dance between ambition and reach.
So, where are we at?
So… not great for a product launch but hardly an issue for the company if it needs to absorb this first attempt.
Is it Apple or is it the virtual reality space?
The future of AR/VR lies not just in overcoming technological hurdles but in weaving these technologies into the fabric of everyday life in ways that resonate and add value to the average consumer (it also needs that killer app).
If I was Apple… I would keep going…
This is what Elias Makos and I discussed on CJAD 800 AM. Listen in right here.
https://api.soundcloud.com/tracks/1811865714
Before you go… ThinkersOne is a new way for organizations to buy bite-sized and personalized thought leadership video content (live and recorded) from the best Thinkers in the world. If you’re looking to add excitement and big smarts to your meetings, corporate events, company off-sites, “lunch & learns” and beyond, check it out.
Is there one link, story, picture or thought that you saw online this week that…
“Wait... did I miss something? Why is there an article about a bass podcast on…
It’s the age-old question: Who gets to call the shots on free speech? In one…
Episode #947 of Six Pixels of Separation - The ThinkersOne Podcast is now live and…
Welcome to episode #947 of Six Pixels of Separation - The ThinkersOne Podcast. Here it…
Is there one link, story, picture or thought that you saw online this week that…
This website uses cookies.