Renée Warren On Building Authority And Content Creation – This Week’s Six Pixels of Separation Podcast

Episode #939 of Six Pixels of Separation – The ThinkersOne Podcast is now live and ready for you to listen to

Renée Warren is an award-winning entrepreneur, inspirational speaker, author, and founder of We Wild Women, which helps entrepreneurs get the media coverage of their dreams. She’s also the host of the celebrated podcast, Into The Wild, a show that features curated interviews with women entrepreneurs designed to inspire and give actionable advice to women launching or growing their dream business. In 2012, Renée founded her content marketing and PR agency, taking it from the ground up to a 7-figure, globally-recognized company with clients from South Africa to San Diego. Today, she is sought after for her ability to create world-class PR strategies, marketing operations systems, content strategies, and classy media training. She is the co-author of Get Covered! – How To Craft, Pitch And Tell Your Startup’s Story To Get More Customers, and is always challenging conventional ways to garner media and customer attention. When she’s not crafting the ultimate PR pitch or podcasting, Renée spends time with her family, working out, enjoying really great business books, or refining her drumming skills. In our conversation, Renée dives into the challenges and opportunities for women in entrepreneurship, the evolving landscape of public relations, and the impact of AI on the industry. She emphasizes the need for more women in positions of power and highlights the importance of leveraging AI tools to streamline PR efforts. Renée discusses the changing dynamics of content creation and the potential implications of AI on various industries. We explore the importance of building authority and rising above the noise in today’s crowded digital landscape by being unique and controversial while providing value and staying true to one’s values. Renée and I touch on the impact of cancel culture and the need to navigate the fine line between expressing opinions and avoiding potential backlash. We also discuss the role of social media platforms like TikTok, LinkedIn, and Instagram in building authority and reaching target audiences. Renée emphasizes the power of personal branding and the shift towards individuals rather than organizations as trusted sources of information and influence. Whether you’re a startup looking to stand out or an entrepreneur aiming to build your brand, Renee offers essential strategies to attract media attention and grow your customer base. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via Apple Podcast or whatever platform you may choose): #939 of Six Pixels of Separation – The ThinkersOne Podcast.

Before you go… ThinkersOne  is a new way for organizations to buy bite-sized and personalized thought leadership video content (live and recorded) from the best Thinkers in the world. If you’re looking to add excitement  and big smarts to your meetings, corporate events, company off-sites, “lunch & learns” and beyond, check it out.