Categories: Articles

Second Life Marketing Conference

As I get more involved in Second Life, I am starting to realize how psychotic I must sound when I talk about it in real life (or First Life).
You can read about some of my Second Life antics over at Jaffe Juice here: Surreal Life.
Also, I will be attending a conference in Second Life tomorrow, Friday, June 23rd, 2006 at 12:00 (Pacific Time). It is called Avatar-Based Marketing and the location is: Berkman (114,70).
Here’s the event description:
“What Is the Future for Real-Life Companies Marketing to Second Life Avatars?
A panel discussion with Harvard Business Review senior editor, Paul Hemp (aka Hempman Richard), centered around his recent article: Avatar-Based Marketing from Harvard Business Review.
Other panelists include:
– Cristiano Midnight (SLUniverse/Snapzilla, Second Life)
– SNOOPYbrown Zamboni (aka Jerry Paffendorf, Second Life Future Salon/Electric Sheep Company)
– Zero Grace (aka blogger Tony Walsh, Clickable Culture)
– Razor Rinkitink (aka Raz Schionning, Director of Web Service, American Apparel, which has just opened an outlet in Second Life )
– Hamlet Au (aka blogger Wagner James Au, New World Notes)
– Ansible Berkman (liaison, Berkman Center; moderator).”
If you are interested in attending, go to your Second Life and IM Ansible Berkman to reserve a spot.
Divo Dapto (Joseph Jaffe) and I will be there.
I know, it’s weird… we’ll all get used to this. Don’t panic. Deep breathes. Everything’s going to be just fine.

Mitch Joel

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