Questions for marketers:
– Have you ever entered a contest by SMS?
– Have you ever commented on a Blog posting?
– Have you created a page on MySpace?
– Are you available through LinkedIn?
– Have you played around in the Habbo Hotel?
– Have you ever downloaded and listened to a Podcast?
– Do you get Google News Alerts?
– Ever do a search on Technorati or Bloglines?
-Have you read Bob Garfield’s article, Inside The New World of Listenomics?
– Are the books Purple Cow, The Cluetrain Manifesto, Life After The 30-Second Spot and Naked Conversations available at arm’s length?
– Do you frequently use the term “tipping point” in conversation?
– How do you feel about user generated content?
– What’s your favorite viral marketing campaign?
– How are your pay-per-click search engine marketing campaigns doing?
We’re well beyond the days where all you had to worry about were some banners, email and a keyword purchase to be in the online marketing space.
I was just reviewing my presentation – Six Pixels Of Separation – for tomorrow’s InfoPresse Internet Day. There is way too much to cram into forty-five minutes. What a difference a few years makes.
This list of questions are not accusations… it should be a checklist for how marketers need to be thinking about online marketing.