In Seth Godin‘s latest Blog entry, Should The IT Guys Run Your Website?, the marketing master discovers a minor glitch on the Air Canada website during his transaction that is the single thread that unravels the whole ball of yarn. What’s funny (by funny, I mean sad) is that most people’s first instinct is to call in the “IT Guys” the minute someone mentions the need for a website. If you’ve read my screams, rants and Blog entries I liken this to calling Canada Post when you want to develop a direct marketing campaign (Canada Post is the delivery mechanism for your marketing message – not the people creating and developing your message and materials).
Yesterday morning’s “Website Usability – Tiny Changes Big Rewards” presented by the CMA (Canadian Marketing Association) session featuring Tara O’Doherty (National Director, Usability Group for Fjord Interactive Marketing + Technology) had a lot of intelligence on Seth’s exact issue. The real question you need to ask about your website is: can a user get on, get the information they need and get out without mistakes or being frustrated?
How do you get as close to that as possible when developing a website? (Hint: it’s called pre-production, usability and functionality and iterative design). Make your site efficient and effective from the context of who, what, where, when, why and how someone is using your website and provide them with satisfaction and comfort. It sounds easy… even simple, but how many companies actually look for potential bottlenecks, frustrations or spend a couple of hours walking in their customer’s shoes?
Thanks for turning the light switches on Seth and Tara.
Hey Air Canada, give us a call!
Seth Godin Blames Canada… Err Air Canada
Posted by 
Never another podcast episode or article 
When you get a style advisor to advice you on the style and look of
the closet ensure that you have asked the person to invest some thoughts on how to
arrange the space of the closet. They have many ways of doing it, but a baby closet organizer is the most indispensable item.
The cheapest way is to cut 2×4 wood blocks to the depth of the shelf you wish to suspend over the closet rod, let’s say: 10
inches.
Six cast stainless steel burners combine for a total of 95,000 BTU’s.
This Genesis comes with an enclosed cart, a porcelain enamelled shroud,
and a center mounted thermometer. Make sure to clean the burners occasionally, but regularly.
Again choose a weight that allows you to move the Dumbbells fairly quickly through a
full range of motion, but make sure that it is heavier than what you started with.
If you are looking for ways how to get toned arms, it can be easily
accomplished by strength training at the gym or training at
home using hand weights or without using weights at all. Maintaining shapely arms is especially
important for women, as fashion forward females from all stripes will seek
to bare their extremities during the summer months for both comfort and flair.