Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS; chair of Strata, Startupfest, Pandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist’s Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person “must see”.

Check out these six links that we’re recommending to one another: 

• Branding Matters In Local Government, And Atlanta Is Leading The Way – Fast Company. “I’m launching a conference on digital government, which happens in November in Ottawa. So, I’ve been devouring all things government lately, which increasingly sees a resurgence of ‘design thinking.’ Here’s a great study of how getting the branding right allows consistent, trusted communications with citizens.” (Alistair for Hugh).
• 78rpm Records Digitized by George Blood, L.P. – George Blood. “The Internet archive has the sum total of humanity’s knowledge — or at least aspires to. It keeps a copy of everything it can (even my old company, Networkshop, has a site there circa 1997. Shudder.) Well, now it has 26,000 78RPM records and counting, as part of the Great 78 Project. It’s like a timewarp.” (Alistair for Mitch).
• Look to the food world to understand America’s white supremacy problem – San Francisco Chronicle. “A look at the problems of black and white in the US, through the lens of trendy restos.” (Hugh for Alistair).
• Against All Odds, Mayweather Versus McGregor Was A Good Fight – The New Yorker. “Did you know Mitch used to do some MMA stuff? I always forget that, but it makes sense: you have to be disciplined and unrelenting even to be involved in MMA in a cursory way. Well, this past weekend there was a circus, which turned into a pretty compelling boxing match. I got a little bit obsessed with this fight, partly for the sporting spectacle that it was, but also because of the insanity of how the fight (how all big fights, usually on a smaller scale) are marketed. To be successful these days, fighters can’t just be fighters: they need to be personas. I didn’t know much about McGregor or Mayweather a few months ago — but it was fascinating to see how they built this thing up, the over the top, shocking way they marketed this thing. Money is in attention, and they sure got it.” (Hugh for Mitch). 
• The real problem – Aeon. “Here is a very deep and long read about how we – as human beings – deal with our true selves. Is consciousness as mysterious as we believe it to be? This is a truly fascinating look at how new research raises new intellectual, scientific and ethical challenges about our lives. Are we truly who we think that we are? Seriously… read on…” (Mitch for Alistair).
• Eliminating the Human – MIT Technology Review. “Best known for his work with Talking Heads, David Byrne actually spends a lot of time talking about what creativity and the arts means to humans. In this thought-piece, Byrne wonders just what, exactly, technology wants from us. He thinks it’s (mostly) about reducing the truly meaningful interactions we have with one another. That’s not a good thing.” (Mitch for Hugh).

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.