Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwidth: Deploying QOS in Enterprise Networks), Hugh McGuire (The Book Oven, LibriVox, iambik, PressBooks, Media Hacks) and I decided that every week or so the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
Check out these six links that we’re recommending to one another:
- Lizards Rapidly Evolve After Introduction to Island – National Geographic. "This National Geographic piece is the best, most recent proof I’ve seen of evolution. In just a few decades, the lizards’ guts changed dramatically in order to survive in a new environment. All five thousand lizards are direct descendants of the ten that were introduced in 1971; but now they’re dramatically different, in response to life on the island." (Alistair for Hugh).
- Overdone – Why are restaurant websites so horrifically bad? – Slate. "If you’ve visited a restaurant website, you may have given up and chosen to just read what Google has to say. The sites are graphics-heavy, flash-laden, and unintuitive. According to Slate author, Farhad Manjoo, the reasons are a chewy mix of chef ego, designer greed, and a misunderstanding of how prospective diners find their meals." (Alistair for Mitch).
- Visual Complexity: Mapping Patterns for the Information Age – Brain Pickings. "Manuel Lima has just published ‘Visual Complexity: Mapping Patterns of Information,’ a beautiful book of some of the juiciest data visualizations of the past number of years, and earlier." (Hugh for Alistair).
- Local Rules: The Death (and Rebirth) of Retail – City of Sound. "Australian designer/thinker Dan Hill writes a brilliant piece about digital, retail, and how cities work." (Hugh for Mitch).
- In Tribute to Steve Jobs, Tokyo Man Runs Giant Apple Logo – PC Magazine. "I guess we’re all learning to cope with the new that Steve Jobs has resigned from Apple in our own little way. I’ve been surprised by how much time, energy and thought I have put against it (mostly out of personal concern for his health and well-being). I’m not sure what to make of how this person is dealing with the news. I find it both interesting and strange beyond words." (Mitch for Alistair).
- The marketing genius of “Led Zeppelin IV” – Superhype. "David Deal has become a friend over the years and while I knew he also has a deep passion for music, I never knew how intense it was until I read this Blog post. To me, this is why Blogging and Social Media matter so much: where else will get this type of in-depth analysis about one of the greatest rock bands (and albums) of all time and how it relates to marketing? If you’re beginning to lose faith in the power of Blogs, please do yourself a favor and read this." (Mitch for Hugh).
Now it’s your turn: in the comment section below pick one thing that you saw this week that inspired you and share it.
Thanks for continuing this series Mitch. Always great links.
A serious allegation that Cause Marketing (it’s in caps, so you have to take it seriously) really does impact brand purchases. Useful article, good interview with Chris Noble:
http://www.brandchannel.com/home/post/2011/08/26/Cause-Marketing-Does-Affect-Brand-Purchase.aspx
I found this one interesting, worth reading:
2045: The Year Man Becomes Immortal
http://www.time.com/time/magazine/article/0,9171,2048299,00.html#ixzz1Wi2DSBVO
forgot my link for the week:
http://the99percent.com/tips/7072/Why-Success-Always-Starts-With-Failure
Why things go viral: This link comes courtesy of Big Think. While it does offer up some criteria for why something goes viral, the more interesting aspect of the piece is the email exchange between an NYU prof and one of his students who arrives more than an hour late for class. And yes, it did go viral. http://tinyurl.com/44523u3
Thanks for the links! Really outstanding work you do to bring them to us. I’d also like to share one of the links that I got some good use out of and it is http://yurymintskovsky.wordpress.com/. They guy really knows his marketing.
Thank you so much for citing my blog post about “Led Zeppelin IV” — ironically I was at the Rock and Roll Hall of Fame last night and saw the album framed in a gift shop like a work of art.