Social Commerce And The New Consumer

The consumer of today looks nothing like the consumer of yesterday.

It’s not just Social Media. It’s everything from smartphones and iPads to connectivity and connections. These evolutions of technology, media and the general digitization of information is forcing brands to rethink the most fundamental question they have ever asked themselves: "why do people buy from us?" Over the past few days, I was honored to attend (and give a closing keynote presentation on the opening day) Radian6‘s first-ever user conference in Boston, Social 2011. My presentation, Social Commerce and the New Consumer, is a work in progress. Many people are looking at how brands are changing because of Social Media and technology, I prefer to look at how consumers have changed their buying habits because of Social Media and new technology. It’s no longer just about the long-standing e-commerce promise of one-click shopping. Consumers are interested in much more: content, community, conversation, bragging, mobility, sharing, connecting with their peers, etc… Radian6 live streamed the presentation and you can feel free to watch it below (it lasts about 45 minutes).

Social Commerce And The New Consumer…

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