Posted by Episode #237 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.
Without a doubt one of the most commonly asked questions I get asked in both boardrooms and on stages all over the world is: "can Social Media work for the B2B industry?" I feel so strongly that it can, that I considered writing my second book on that, exact, topic, but Paul Gillin and Eric Schwartzman beat me to the punch. This week mark’s the launch of their book,Social Marketing To The Business Cutomer – Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships. Both Gillin and Schwartzman are Digital Marketing professionals and veterans (you can see their credentials in the show notes), so this audio Podcast was a real treat to conduct. If you ever wondered about how B2B can best be used with Social Media for Marketing success, your questions will now be answered. Enjoy the conversation…
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #237.
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Mitch, I am beginning to think that B2B is dead or at least becoming more and more irrelevant. Wikileaks has shown us all that no one can keep secrets any longer. Businesses today should embrace B2E (business to everyone) and address the end user. Strangely I do not think that this is a form of dis-intermediation (is that really a word??) but a way for a principal to add value to the intermediary party by allowing them to focus on where they can truly add value to the transaction or distribution channel.
I also do think that B2B is more suited to Social Media than B2C. I always had that kind of thinking since I started social media.. I hope I would get a hold of that book.