Sound Marketing

Here is a great (and short) TED Talk from Julian Treasure (author of Sound Business) all about the often-forgotten power of audio and sound in life, business and marketing…

TED – Julian Treasure: The 4 ways sound affects us.

(side-bar – while attending my first TED conference a few years back, I spent quite a bit of time watching the live presentations and chatting with Julian. We just happened to meet at the event and stayed connected).