Episode #638 of Six Pixels of Separation is now live and ready for you to listen to.

My good friend Jay Baer has spent 25 years in digital marketing and customer experience. His current company – Convince & Convert – provides word of mouth, digital marketing, and customer experience advice and counsel. We’re here to talk about his amazing new book, Talk Triggers (which he co-authored with Daniel Lemin), which is the complete guide to getting customers to use a brand’s differentiator in a way that would compel them towards better word of mouth. In the best companies, the customers do the marketing. Talk Triggers is the instruction manual for making businesses grow through these customer conversations. Prior to Talk Triggers, Jay wrote a slew of powerful bestselling books from Hug Your Haters to Youtility and beyond. So, let’s get talking about how to make talk triggers. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation #638.