Episode #402 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.
Back in 2000 (yes, way back then), I read a book that made me rethink everything that I thought I knew about marketing. It was called, The Anatomy of Buzz, and it was written by Emanuel Rosen. Long before we were all talking about social media, viral videos, content marketing and more, Rosen was busy studying what makes people do the things that they do. You find a "best marketing books ever" list and not see The Anatomy of Buzz on it. Rosen, a former marketing professional, considers himself a writer, researcher, teacher and speaker. I’m fortunate because, over the years, Emanuel and I have become friends. In 2009, he looked again at what makes people talk about brands and wrote, The Anatomy of Buzz Revisited. Now, he’s back with a fascinating business book called, Absolute Value (that he co-wrote with Itamar Simonson). It has been getting incredible reviews… and for good reason. In this book, Emanuel wonders about the value of brands, marketing and advertising in a world where information is everywhere, available in real-time and spin becomes, increasingly, more difficult from brands to pull off. Enjoy the conversation…
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #402.
How safe is your fitness tracker? Strava, the fitness app beloved by runners and cyclists…
Episode #956 of Six Pixels of Separation - The ThinkersOne Podcast is now live and…
Welcome to episode #956 of Six Pixels of Separation - The ThinkersOne Podcast. Ravin Jesuthasan…
Is there one link, story, picture or thought that you saw online this week that…
Can technology end the contentious debate over immigration? In the province of Quebec, the Parti…
Episode #955 of Six Pixels of Separation - The ThinkersOne Podcast is now live and…
This website uses cookies.