Categories: Articles

The Art Of The Pitch

Episode #296 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

I picked up the business book, The Art of the Pitch – Persuasion and Presentation Skills That Win Business, by Peter Coughter and could not put it down. My agency, Twist Image, was in the midst of a massive new business pitch and the book happened to fall into my lap at the perfect time. I devoured and loved the book. I learned a ton about the new business pitch process, and Coughter does a fantastic job of reframing what, exactly, needs to happen when a company pitches. The good news is that we won the business. The better news is that Coughter agreed to have a chat with me about his book and how to win new business. For over twenty years, Coughter was President of Siddall, Matus & Coughter Inc., one of the most respected advertising and communications agencies in the Southeast. His agency won industry awards and recognition from places like the American Marketing Association, One Show, Clios, Communications Arts, and many others. Today, he is a professor at Virginia Commonwealth University’s Brandcenter, and to support his teaching habit, he spends a lot of time on the road working with organizations – from all walks of life – helping them to learn how to sell their ideas better. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #296.

Mitch Joel

Recent Posts

Greg Epstein On How Technology Became Religion – This Week’s Six Pixels of Separation Podcast

Episode #958 of Six Pixels of Separation - The ThinkersOne Podcast is now live and…

4 days ago

SPOS #958 – Greg Epstein On How Technology Became Religion

Welcome to episode #958 of Six Pixels of Separation - The ThinkersOne Podcast. Greg Epstein…

4 days ago

Six Links That Make You Think #751

Is there one link, story, picture or thought that you saw online this week that…

5 days ago

More On Canada’s Crackdown On The Business Of TikTok

What's really behind Canada’s move to shutter TikTok's Canadian offices? The stated reason? National security…

1 week ago

Brigid Schulte On Transforming The Daily Grind Into A Better Life – This Week’s Six Pixels of Separation Podcast

Episode #957 of Six Pixels of Separation - The ThinkersOne Podcast is now live and…

2 weeks ago

SPOS #957 – Brigid Schulte On Transforming The Daily Grind Into A Better Life

Welcome to episode #957 of Six Pixels of Separation - The ThinkersOne Podcast. Brigid Schulte…

2 weeks ago

This website uses cookies.