In a sea of content, how do you make your stuff stand out?
This was one of the questions I was asked during the Burning Questions Panel at this morning’s C2 MTL conference. In short, my answer was: Be awesome because mediocrity is very obvious in a world where everybody can publish. On June 28th, 2008 (nearly four years ago), I penned a blog post titled, Mass Media Or Mass Content – What’s Worse? In this blog post, I stated: "I don’t comment and share as much as I would like to. I skim, graze and peruse everything. Because there is so much Mass Content, I’m beginning to feel like I’m not even able to give the truly great stuff the time it well deserves." Even back then, it was becoming abundantly clear that for all of the amazing things that social media has brought us, there was an increasing amount of content for people to consume and connect with. So, while we were busy lamenting the strict limitations of traditional media (i.e. three major television networks who are telling us what and when to watch), the trade-off to a world where everyone can create and publish content may have brought us to the same, frustrating, conclusion: there’s a lot of stuff and we can’t capture it all.
The book of awesome.
Neil Pasricha‘s The Book Of Awesome has become a runaway international best-seller. In the spirit of its simplicity, here is The Blog of Awesome (or, how to start thinking about your content in a way that may enable it to reach a wider and more interested audience)…
The Blog of Awesome.
I am not awesome.
It’s nice to be complimented and I love it when a blog post, podcast or client work at Twist Image starts to spread, but I don’t think of myself (or this blog) as awesome. I’m humble enough and have the humility to know that what I do connects with a select audience, and that’s just fine by me.
Are you awesome?
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