The Brand Flip

Episode #480 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen to.

I have read loved and re-read every little book that Marty Neumeier (he’s also the Director of Transformation at Liquid Agency) has written. You should too. I use the word “small” in a physical way (it has nothing to do with his content). Marty writes books that you can read in a few hours. They are small and beautifully designed (re: simple). The ideas and depth of the words sink in (re: a wealth of knowledge). Slowly. Over time. He also writes books that you will go back to you. Every year. With joy. With that, I have been spending a lot of time thinking about design thinking. What does it mean to Mirum? What does it means to business? What does it mean to the personal work that I do with my words? What does it mean to our clients? What does it mean to the future of business? A lot of thinking. A lot of “what does it mean”? Currently, I am in the middle of reading the book, The Designful Company by Marty. I am loving it. Much like Marty’s other books (The Brand Gap, Zag, The 46 Rules of Genius, and others), it is beautifully designed (typography matters!) and written in an easy-to-understand way. I reached out to Marty for this podcast. He was just launching his latest book, The Brand Flip. Do you have it? You have to get it. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Mirum Podcast #480.