Categories: Articles

The Digital Marketing Essential Reader

Blogs, Podcasts, Twitter and YouTube will only take you so far. If you really want to learn about Digital Marketing, you’re going to have to do the heavy lifting.

In self-promoting my upcoming full-day seminar on Social Media Marketing (more on that here: Learning About Social Media Marketing), there was a "suggested reading list" compiled at the end that is worthy of its own unique Blog post. If there is one thing that will help you navigate the ever-changing world of Digital Marketing, a good old-fashioned business book on the topic simply can’t be beat. Following are the best of the best…

The Top 20 Digital Marketing Business Books (in alphabetical order):

  1. The Cluetrain ManifestoRick Levine, Christopher Locke, Doc Searls & David Weinberger.
  2. Crush It!Gary Vaynerchuk.
  3. GroundswellJosh Bernoff & Charlene Li.
  4. Here Comes EverybodyClay Shirky.
  5. Life After The 30-Second SpotJoseph Jaffe.
  6. The Long TailChris Anderson.
  7. Made To Stick – Chip & Dan Heath.
  8. The New Community RulesTamar Weinberg.
  9. The New InfluencersPaul Gillen.
  10. The New Rules of Marketing & PRDavid Meerman Scott.
  11. Purple CowSeth Godin.
  12. Tribes – Seth Godin.
  13. Trust AgentsChris Brogan & Julien Smith.
  14. Waiting For Your Cat To BarkBryan & Jeffrey Eisenberg.
  15. Web Analytics 2.0 – Avinash Kaushik.
  16. Web Analytics – An Hour A DayAvinash Kaushik.
  17. What Would Google Do? Jeff Jarvis.
  18. The Whuffie FactorTara Hunt.
  19. WikinomicsDon Tapscott.
  20. Word of Mouth MarketingAndy Sernovitz.

What’s missing? What’s on your list?

Mitch Joel

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