Posted by Episode #257 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.
When will the Marketing Dinosaurs die? When will those who hold the keys to marketing power truly start shifting their ways to not only embrace these new Digital Marketing channels, but to use them to unleash the most power form of Marketing that has ever been created? This was the question that Avinash Kaushik and I discussed this passed week while we were both speaking at The Art of Marketing event in Vancouver (which also featured Gary Vaynerchuk, Guy Kawasaki, Bill Taylor and Ron Tite). Avinash – the Digital Marketing Evangelist for Google and bestselling business book author of Web Analytics – An Hour A Day and Web Analytics 2.0 is a regular on this show (and a close friend). His perspectives are always fresh and direct. As usual, he holds no punches. Enjoy the conversation…
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #257.
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I really enjoyed you discussion about the importance of Mobile, the barriers are so much lower right now with the ease of creating mobile Apps or making websites mobile friendly that this is great timing.
I especially liked the point of having one main outpost for companies, or else be at the Mercy of 3rd party companies. I think Get Satisfaction is a great example of someone who takes advantage of companies that slack off here.
Finally the best takeaway from the podcast: spend money and resources where your customers are. Simple advice, but golden.