Posted by Episode #208 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to. This is also episode #6.20 of Across The Sound With Joseph Jaffe.
Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we’ve decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our sixth conversation (or, as I like to affectionately call it, Across The Sound 6.20), and it focuses on the future of television – from advertising to content to how we consume it. Enjoy the conversation…
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #208.
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My brand loyalty depends on a product connecting with my special interests. Having raced jet skis for many many years, I enjoy almost all extreme sports. Right Guard (the deodorant) became a major sponsor of the AST Dew Tour and I have been using their product ever since. I even took the time to write them and thank them for supporting my interests. I guess you could say we connected since I perceived the brand to have similar interests as I do. Keep in mind the product must also be great for the relationship to continue.
Great conversation guys! When the two of you are debating a topic, it kind of reminds me of an old married couple bickering… Anyways, I completely agree with the point that commercials are not content, but I wouldn’t write of the entire method of advertising just because it is considered disruptive. Televisions builds great brand awareness. There are some commercials I’ve seen once and even when fast forwarding through it at a later date, that brand name still pops into my head.
I believe the topic of interactive commercials also came up. One of the local cable services has digital channels that allow you to press a button during a commercial to receive a free sample. They also have option to press a button on the remote to view an expanded commercial.
@NathanRKing