What is your holiday season going to look like?
The holidays are around the corner. The road rage of parking at the shopping mall and elbowing your way through the aisles to get that special something for our loved ones (and those mooching off of us) is upon us. It’s amazing how the happiest time of the year has become such a stress-inducing labour of disdain. For many, it’s become so hopeless that they have reduced the love of gift buying down to stocking stuffers of gift cards (“let them figure out what they want!”).
Another big transition is the giving of virtual goods.
Everything from Facebook Credits to loading up someone’s iTunes account to buying tractors in Farmville or subscriptions to Netflix. Virtual gifts have truly become the gift that keeps on giving. There’s no doubt that the future of technology is both portable and virtual. Look no further than the pervasiveness and explosive growth of the smartphone and tablet market. One of the hottest holiday gifts this coming season (for the young and old alike) is Apple‘s iPad. Steve Jobs, Apple co-founder and CEO, described the iPad as the device that lies in between your computer and your mobile device during his presentation to launch the tablet in January. The staggering media hoopla surrounding the device (Oprah recently chose the iPad as one of her “favourite things”) has helped it become a runaway success. Competitors Dell, BlackBerry, Samsung, Google and others are rushing tablets to the market (some are available, while others are said to be arriving in the first half of 2011) in a hope to capture market share.
The App Economy.
Beyond the physical tablet are the apps (or software) that people load onto these devices. The app economy continues to blossom with thousands of developers creating powerful applications every single day that not only make the iPad such an incredible experience, but they are also pushing the device to do things that you can’t do on laptops and smartphones. While most first-generation tablets are best suited to the consumption of media, they are also becoming amazing tools for business.
Here are some of the best iPad apps for business professionals…
Digital currency is also a great gift!
If you’re still stumped and don’t know what to get the iPad totting business professional in your life, consider an e-gift certificate for Kindle, iBooks or Kobo and this way they can buy some e-books. If they’re not big on business books, magazines like Wired and The Economist also offer iPad-based digital editions of their monthly magazines via monthly subscription. Did you ever really think the day would come that a virtual gift would be more valuable than a physical one? If that doesn’t speak to the changing landscape of business and the new consumer, I don’t know what does.
What iPad apps do you think are critical to Marketing and Business professionals?
The above posting is my twice-monthly column for the Montreal Gazette and Vancouver Sun newspapers called, New Business – Six Pixels of Separation. I cross-post it here with all the links and tags for your reading pleasure, but you can check out the original versions online here:
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