Categories: Articles

The Marketing Agency Blueprint

Episode #294 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

What does it take to create and nurture a modern marketing agency in this day and age? The answer is not as obvious as it used to be. From choosing the right services to offer and finding the proper pricing structure, to being able to clearly identify your services to your clients and potential clients, it’s a complex business to build and (sometimes) an even harder business offering to sell to clients. Paul Roetzer grapples with this – each and every day – as he builds his own marketing agency, PR 20/20, by trying to use a very different model. The Cleveland-based marketing professional has a deep affinity for inbound marketing and new pricing models, which he shares in his first business book, The Marketing Agency Blueprint – The handbook for building hybrid, PR, SEO, Content, Advertising, and Web firms. We dig deep into some of the tougher questions, and as you will hear, it doesn’t always end with a definite answer, but with more questions and more experimentation (in the great tradition of entrepreneurship). Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #294.

Mitch Joel

Recent Posts

Rebecca Homkes On Growth Strategies In Volatile Times – This Week’s Six Pixels of Separation Podcast

Episode #959 of Six Pixels of Separation - The ThinkersOne Podcast is now live and…

2 hours ago

SPOS #959 – Rebecca Homkes On Growth Strategies In Volatile Times

Welcome to episode #959 of Six Pixels of Separation - The ThinkersOne Podcast. Dr. Rebecca…

2 hours ago

Six Links That Make You Think #752

Is there one link, story, picture or thought that you saw online this week that…

1 day ago

Is Bluesky The Social Media We Actually Need?

The latest darling of the social media world isn’t X or Threads - it’s Bluesky...…

5 days ago

Greg Epstein On How Technology Became Religion – This Week’s Six Pixels of Separation Podcast

Episode #958 of Six Pixels of Separation - The ThinkersOne Podcast is now live and…

1 week ago

SPOS #958 – Greg Epstein On How Technology Became Religion

Welcome to episode #958 of Six Pixels of Separation - The ThinkersOne Podcast. Greg Epstein…

1 week ago

This website uses cookies.