The Marketing Performance Blueprint

Episode #423 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

I have been in this business a long time. I was there before Google existed, and I watched the birth of search engine marketing as it’s entire evolution to today. To think that brands still don’t understand the power of performance-based marketing and look quizzically at marketing automation is astounding. As marketers, we’ve begged – for decades – to get better at knowing our consumers and being able to deliver a more personalized brand experience to them. And now… We have it. Here we are. I met Paul Roetzer a long way back. He had just opened his own performance based agency, PR 20/20. Since then, he became HubSpot‘s first agency partner and published two business book, The Marketing Agency Blueprint (2012), and the recently released, The Marketing Performance Blueprint. It’s a great book that points to a very powerful present and a very profound future for marketing. It’s ours to grab. Will we? Enjoy the conversation.

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #423.