Where does breaking news happen?
I have a Google Alert set-up for the term "Twitter." This way, whenever Twitter in mentioned in the news, blogs, etc… I get a notification (in this instance, I have the alert set-up to only notify me once a day). This morning, the results were littered with the news that Jessica Simpson announced her latest pregnancy on Twitter. There are two things here that are not all that newsworthy:
So, where’s the exclusive in this news?
Do you have any less respect for People Magazine or Entertainment Tonight? Do you think any less of Jessica Simpson for breaking the news through her own, personal, media channel? It’s an interesting media perspective to think about because two, new and somewhat growing media habits are becoming a core part of how we not only consume media, but what media means:
Just the facts.
There is no doubt that we have entered into a new media landscape, where media channels don’t control our access to information, but that information is freely available and easily distributed. For brands and marketers, this means something completely different and interesting. Go back read those last two points and reframe them in terms of marketing and branding.
Jessica Simpson isn’t that interesting.
Not to me. Not to you (maybe). But she is interesting to her fans and the media that covers this sort of stuff. That’s enough for her to be her own media channel and force everyone else to fall into her way of communicating and sharing with an audience. It’s the new exclusive, and as my Google Alert for the word "twitter" was littered with her news, it made me sad because it was news that was now someone embedded in my brain, but what made me sadder is how so few brands understand this already established and powerful way to connect with consumers and media. It’s something that Jessica Simpson has figured out, but that so few Fortune 1000 companies get. What does that tell you?
It all just felt a little bit tragic. Or, is it just me?
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