The Revival Of TV Advertising

Episode #254 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we’ve decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 14th conversation (or, as I like to affectionately call it, Across The Sound 14.20), and this one focuses on life after the 30-second spot (not to be confused with the death of the 30-second spot). Reality television, specialty television, cable TV, TV on demand, etc… may well be driving a whole new revival for television advertising (whether the new media folk like it or not). For those keeping score at home, this episode also marks five years of Six Pixels of Separation Podcasts. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #254.