The Science Of Attention

Episode #467 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen to.

Ben Parr leads an interesting life. He’s an award-winning journalist, author, entrepreneur, investor and expert on what it takes to get attention. Parr is the author of Captivology – The Science of Capturing People’s Attention. Why do we pay attention to certain people, products, and ideas? Is there a science behind how these people and brands capture and retain somebody’s attention? He is Co-Founder and Managing Partner of an early-stage venture capital firm, DominateFund, a columnist for Inc. Magazine and a contributor to CNBC. Parr is widely known as a former Editor-at-Large of Mashable, where he wrote more than 2,000 articles on social media and technology, managed Mashable’s editorial team, and interviewed everyone from Ashton Kutcher to Mark Zuckerberg. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Mirum Podcast #467.