Categories: Articles

The Trusted Marketer

Episode #346 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

Welcome to episode #346 of Six Pixels Of Separation – The Twist Image Podcast. There are marketing legends and then there are people like Don Peppers and Martha Rogers. In short: any idea that excites us about marketing these days (from social media to big data and beyond) are theories that Peppers and Rogers have already researched and published long before we even had a name for them. They invented the term one-to-one marketing to "illustrate the importance of treating different customers differently." In 1993 they founded their own consulting company, Peppers & Rogers Group, to help brands understand the ever-changing world of the consumer, the power of data, CRM, the customer revolution and how to make marketing more effective. They released their tenth business book, Extreme Trust (about the new dynamics of competition), in April of 2012 and, it is my honor that they both agreed to come on the podcast. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #346.

Mitch Joel

Recent Posts

Six Links That Make You Think #752

Is there one link, story, picture or thought that you saw online this week that…

16 hours ago

Is Bluesky The Social Media We Actually Need?

The latest darling of the social media world isn’t X or Threads - it’s Bluesky...…

4 days ago

Greg Epstein On How Technology Became Religion – This Week’s Six Pixels of Separation Podcast

Episode #958 of Six Pixels of Separation - The ThinkersOne Podcast is now live and…

7 days ago

SPOS #958 – Greg Epstein On How Technology Became Religion

Welcome to episode #958 of Six Pixels of Separation - The ThinkersOne Podcast. Greg Epstein…

7 days ago

Six Links That Make You Think #751

Is there one link, story, picture or thought that you saw online this week that…

1 week ago

More On Canada’s Crackdown On The Business Of TikTok

What's really behind Canada’s move to shutter TikTok's Canadian offices? The stated reason? National security…

2 weeks ago

This website uses cookies.