Posted by Sometimes, it is not about creating something new for an existing brand, because it should be more about ensuring that the true value of that band, product or service is ever-more obvious to the consumer.
Advertising is not dead. That’s the amazing message from Rory Sutherland in this fascinating TED Talk from 2009 titled, Rory Sutherland: Life lessons from an ad man.
Do yourself a favor and take sixteen minutes to watch this amazing presentation on Marketing, Advertising and Communications from someone who not only does it on a day-to-day basis, but can also talk about it in such an eloquent, humorous and impactful way:
(hat tip: Christopher S. Penn).
Never another podcast episode or article 
Mitch, Rory is one of the best. What a wonderful indictment of focus groups.
S.
I remember the Shreddies campaign. Pure brilliance. Great thoughts, great video. Thanks for sharing
There’s something about the english delivery method combined with the accent that makes even the most intelligent talks that much more enjoyable.
Perfect way to spend 16 1/2 minutes.
And I didn’t realize Shreddies were so geographically exclusive… who knew?