The Ultimate Question

Episode #278 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

Do you know what the ultimate question for your business is? The evolution of customer service and brand loyalty is a topic that has captured the imagination of Fred Reichheld for over twenty years. In 1996, the Bain Fellow published his first book, The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value. Recently, Reichheld (along with co-author, Rob Markey) published a newly updated version of his 2006 seminal book, The Ultimate Question (now titled, The Ultimate Question 2.0). So, in case you were wondering, the ultimate question is: "How likely is it that you would recommend this company to a friend or colleague?" A businesses ability to not only understand the answer to this question, but to benchmark their success, led Reichheld to create and champion the Net Promoter Score System – which companies (the world over) now use to define how much love their consumers have for them. It was an honor that Fred agreed to take part in this chat. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #278.