I just signed up for Lovemarks By Design which is a webinar (online web seminar) that is free if you register here. It takes place on December 14^th at 12:00 pm (Eastern Time).
My passion for Tom Peters‘ work is well-noted and I’ve had a strong affinity for Kevin Roberts (the CEO Worldwide of Saatchi & Saatchi) who recently authored a beautiful book called Lovemarks (which we discussed at the Montreal Business Book Club a couple of sessions back). I even wrote in about my own Lovemark, Blackberry, on the Lovemarks’ website. You can see the entry here.
They are describing the Lovemarks By Design webinar as “a live (and lively) discussion of design’s capacity to create emotional connections. Now that consumers have finally taken power, their attention is even harder to catch. Great design can help make this critical link through Mystery, Sensuality and Intimacy. Design in all aspects of business is the next great challenge.”
Lots of great stuff to hear and see from two of the world’s best and brightest… I’m all in.