Traditional Media Getting New Media Right

Cry all you want that traditional media is dead (and/or dying), out of touch or out of date, but it’s just not the case.

I’m often asked where I find the time to read everything, or where I get inspiration for Blog posts, newspaper articles, business book concepts, speaking topics or ideas for clients. This may shock you, but more often than not, it’s not from a tweet on Twitter, a Facebook status update, a peer’s Blog or even a Podcast. In fact, more often than not, it’s from a traditional news media outlet.

What? How can that be?

Traditional news media outlets still have access to information (and power) that most independent Bloggers don’t have. Their content creators are journalists and story-tellers who know how to pull a story together, and you can be (fairly) certain that the piece is (somewhat) vetted for truthiness. On top of that, many of these traditional media outlets are nervous about their future, so they are allocating space and resources to covering all things new media, technology, marketing, etc…

Here are 8 great traditional media outlets who constantly and consistently have great new media, marketing and technology content…

• Advertising Age – Digital.
• The Atlantic – Technology section.
• CBC – Spark.
• The Economist – Science & Technology.
• Harvard Business Review – Blogs section.
• The New York Times – Business Day – Media & Advertising.
• PBS – MediaShift.
• The Wall Street Journal – All Things Digital.

What traditional media outlets do you think are doing a great job at covering new media?