The Globe And Mail published an article today, On-line Marketing Concept Gives Consumers A Say, by Tessa Wegert that features some quotes from yours truly.
It’s all about online marketing, brand democratization and how companies are adapting to brand management in the hands of the consumer.
The article is on page B13 of the Report On Business section.
You can check out the article here:
The Globe And Mail – On-line Marketing Concept Gives Consumers A Say – ‘Brand democratization’ Also Can Educate.
Thanks for the interview Tessa.