Well, is the Web dead?
Of course, the Web isn’t dead, but it is changing in ways that many of us have (sadly) been ignoring. As more and more brands still struggle with the browser-based Web (and this includes everything from website development to social media and e-commerce), the Web as we’ve known it evolves. It is mobile, it is local, it is app-based and it’s going through changes that suddenly make the Facebook/Instagram deal make a little more sense (the future is in the palm of your hands… and not on a fixed screen). I’m also willing to bet that once we get mobile ubiquity (when we’re able to do on mobile what we’re doing right now with the browser-based Web) that it’s going to make our usage (and this includes buying online and social media) look like a joke in terms of usage and consumption.
Here are two pieces of information that will rock your world…
We are not prepared.
That isn’t a statement from a pundit. That is a statement from someone who is pitching new business each and every, single day. The reason we’re not prepared has noting to do with screen sizes, connectivity or a highly un-tethered consumer. The reason we’re not prepared is because the way people will use, consume, interact and create content is going to change as well. It’s one thing to be sitting on a couch and messing around with YouTube, it’s a totally different experience when you’re watching an online video while you’re standing there, holding on to a subway pole on the ride to work. Now, start thinking about media that’s more active (Facebook, Twitter, etc…), connecting to people who are closer to you or being fed content that is contextual (based off of what you’ve done and who you are with plus where you are). It’s all starting to get that much more exciting.
It’s probably going to happen faster than you expect. It’s probably happening right now.
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