Posted by Twitter continues to be one of the most fascinating places online.
It could be argued that Twitter is not even an online platform anymore. It could be argued that Twitter is one of the first social media channels that is as much a part of our physical lives as it is a part of our digital lives. Built into the channel is the mobility of it. Twitter succeeds in a world where Facebook (and others) struggle to find their footing in a continually growing mobile landscape. I had the pleasure of visiting Twitter’s headquarters in San Francisco this week (thanks, Sylvain!) and was not surprised by the electricity and passion of the people and the energy that exists in the building’s lobby to the vibrant conversations and collaboration taking place in the cafeteria. This past week, Twitter’s CEO, Dick Costolo, spent nearly an hour in conversation with Charlie Rose.
It would be well worth your time to watch it. Here’s a teaser…
Get the full show right here…
Unfortunately, The Charlie Rose Show does not allow me to embed their videos (I wish they would!), so go here to watch the full conversation: Charlie Rose With Dick Costolo of Twitter.
Twitter continues to fascinate, doesn’t it?
Never another podcast episode or article 
The example Costollo sites about proper context for inserted advertising seems an almost perfect one. I would be very interested to learn how this Tide insert-ad came about. I’m guessing that some smart egg at Tide figured out that their product works the same as sand as a retardant. This lead to P&G providing Daytona with the detergent as a low cost, no cost, or maybe even a paid for product placement? If they did then of course there was no real spontaneity in the insert tweet, they were just waiting for the inevitable (still very smart).