What Will Be

Tomorrow is a big day.

You don’t have to be a Mac Fanboi to say that. You don’t even have to be a proud Geek or Digital Marketing professional. Tomorrow is not about Apple. Tomorrow is not about whatever they’ve decided to call the new Apple Tablet (and yes, it’s coming tomorrow – the news is already out). It’s also not about how much CPU or connectivity this new device has. Just like the day before Apple announced the first iPhone in 2007, tomorrow is a day about "what will be."

The iPod changed the music industry. The iPhone changed the mobile industry. The new Apple tablet could very well change everything we know about computing and the Internet.

Sure, that’s a dramatic statement for effect, but if this Apple tablet lives up to the hype (things never do) or delivers on even a quarter of what is being swirled around in the rumour mill, we still have a new moment in time where computers move away from keyboards, mice, wires and moves quicker towards the connection between human beings, touching, connectivity and screens. Standard computer software won’t be all that great on this device, nor will standard mobile apps. It’s going to have to be something different. It’s going to have to be something new.

Don’t forget, "new" always equals "disruption."

No matter what the Apple tablet is (and only tomorrow will tell), it’s going to change the games (not just the game). It’s going to affect marketing, communications, advertising and all of the spheres we all play in. So, we can put aside what we hope this device will be. We can put aside what we think this device will be. We can just sit back, take a deep breathe and imagine what tomorrow will be. Folks on Twitter have said that, "it feels like Christmas Eve," while I tweeted out: "I don’t think people have talked this much about ‘tablets’ since Moses."

I don’t know about you, but I’m excited to meet this new device, and I’m excited to see how it affects media, publishing and everything else.