When You Do Bad Marketing, Kittens Die!

Episode #391 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

Before you go calling your local chapter for animal protection, please know this: I love all people and all animals. Especially cute, little kittens. So don’t blame me that Scott Stratten titled his latest book, QR Codes Kill Kittens – How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground. If you were to ask Scott what he does for a living, he might have some kind of funny title like, Chief Consumer Protection Officer, but in reality he has changed from being a marketing critic to a consumer advocate. His other books, UnMarketing and The Book of Business Awesome / The Book of Business UnAwesome were both business bestsellers and QR Codes Kill Kittens is on the same track. What you will quickly learn about Scott is that he cares… deeply… about consumers getting everything they paid for and businesses that can deliver on their promises. He wants businesses to be better. And, that’s always a good thing. He’s become a close friend and advocate for all things Six Pixels of Separation over the years. Along with being a bestselling author and in-demand speaker, he is also doing two very interesting podcast series. One, is called the UnPodcast and the other is called, The Vegas 30 (both shows features his co-host, Alison Kramer). I’m always excited when Scott agrees to be a part of my show, so… enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #391.