Categories: Articles

Why Are Social Media Agencies Now Buying Advertising?

Episode #303 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

I find it very embarrassing that after three hundred-plus episodes, we’ve never had Jeremiah Owyang on the podcast. He’s currently Partner of Customer Strategy at Altimeter Group, a research based advisory firm started by Charlene Li (Groundswell and Open Leadership). I’ve been following Jeremiah (and admiring him) since his days at Forrester Research and was one of the earlier readers/fans of his blog, Web Strategy. On April 14th, 2012, Jeremiah posted a fascinating piece on his blog titled, Trend: Social Media Agencies Turn to Advertising (make sure to read the comments too!). According to his blog post: "In a stunning early finding of interviews with nearly a dozen social media agencies and software providers, I’m seeing a new trend: Social media agency of record (SMaoR) are now moving into advertising buying." Very conversation worthy…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #303.

Mitch Joel

Recent Posts

Greg Epstein On How Technology Became Religion – This Week’s Six Pixels of Separation Podcast

Episode #958 of Six Pixels of Separation - The ThinkersOne Podcast is now live and…

5 days ago

SPOS #958 – Greg Epstein On How Technology Became Religion

Welcome to episode #958 of Six Pixels of Separation - The ThinkersOne Podcast. Greg Epstein…

5 days ago

Six Links That Make You Think #751

Is there one link, story, picture or thought that you saw online this week that…

6 days ago

More On Canada’s Crackdown On The Business Of TikTok

What's really behind Canada’s move to shutter TikTok's Canadian offices? The stated reason? National security…

1 week ago

Brigid Schulte On Transforming The Daily Grind Into A Better Life – This Week’s Six Pixels of Separation Podcast

Episode #957 of Six Pixels of Separation - The ThinkersOne Podcast is now live and…

2 weeks ago

SPOS #957 – Brigid Schulte On Transforming The Daily Grind Into A Better Life

Welcome to episode #957 of Six Pixels of Separation - The ThinkersOne Podcast. Brigid Schulte…

2 weeks ago

This website uses cookies.