Why Are Social Media Agencies Now Buying Advertising?

Episode #303 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

I find it very embarrassing that after three hundred-plus episodes, we’ve never had Jeremiah Owyang on the podcast. He’s currently Partner of Customer Strategy at Altimeter Group, a research based advisory firm started by Charlene Li (Groundswell and Open Leadership). I’ve been following Jeremiah (and admiring him) since his days at Forrester Research and was one of the earlier readers/fans of his blog, Web Strategy. On April 14th, 2012, Jeremiah posted a fascinating piece on his blog titled, Trend: Social Media Agencies Turn to Advertising (make sure to read the comments too!). According to his blog post: "In a stunning early finding of interviews with nearly a dozen social media agencies and software providers, I’m seeing a new trend: Social media agency of record (SMaoR) are now moving into advertising buying." Very conversation worthy…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #303.