"Four months after a Burger King employee lost his job for taking a bubble bath in a restaurant sink, three
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Bad TV
How long does it take for you to find something good on TV? You could spend more hours just watching
Continue readingOn The Other Hand, Maybe Your Company Should Not Blog
"Only 16% of online consumers who read corporate blogs say they trust them." That was the main message in the
Continue readingBanner Advertising Is But One Small Component Of Digital Marketing
When people talk about online advertising, they’re really talking about banners ads (or display advertising). If media companies don’t like
Continue readingHot Off The Presses: Less Is Not More
Publishing newspapers with fewer pages and moving from daily to less frequently is not going to save that industry. Record
Continue readingThe Future Groundswell
How do technologies and trends rise up and take hold with everybody everywhere? How did the Internet become what it
Continue readingThe Real Work Has Yet To Begin
Everyday, there are more and more Blog posts where people are saying that they don’t have time to Blog or
Continue readingNow Everyone Can Be A Citizen Journalist
The Internet is shifting everything we know and understand about privacy and communications. Winston Smith was a civil servant with
Continue readingHow To Be Tweetable
One of the faster growing trends on Twitter is the Retweet. If someone says something remotely profound or links to
Continue readingOld Media Meet New Media – Good Times, Bad Times
If you thought things were ugly for the publishing industry before the economic meltdown, it’s getting increasingly hard to turn
Continue readingBusiness Book Reviews In 140 Characters (Or Less)
"Tribes (Seth Godin): Tribe=social network. Anyone can lead a tribe. You should lead a tribe." One glance at Twitter and
Continue readingThe Hybrid Economy
There’s nothing better than a hot cup of coffee on a Sunday morning and some stimulating video. On a recent
Continue readingStart A Blog Today
It doesn’t have to be about Marketing, Communications, Advertising, PR or how to start a business, it could be about
Continue readingWill We Never Learn?
How would you feel if you got a spam email from a legitimate business with a five meg PDF attachment…
Continue readingCompanies Are Not Ready, Willing And Able For Marketing 2.0
Most companies looking at Social Media and Web 2.0 see it as a media channel to broadcast their messages into.
Continue readingTV Viewing Is Down As Internet Usage Continues To Rise? Not Exactly
TV viewing is the highest it has ever been. The average American watches about 142 hours of TV a month
Continue readingBest Tip For Growing Your Online Social Network
If you could only choose one great tip that has helped you grow your online social network what would it
Continue readingTrading Analog Dollars For Digital Pennies
Trading "analog dollars for digital pennies" is exactly how the traditional media sees the new online channel. If they focus
Continue readingThe Twitter Tragedy – Lost In Live
It doesn’t really matter how many people are following you on Twitter. What really matters is how many people actually
Continue readingLet Crowdsourcing Do Your Marketing Research And Development
What if you took everything you had and made it publicly available on the Internet? What if you opened up
Continue reading#1 Rule For A Successful Blog
If you had to choose your #1 rule for what it takes to create a successful Blog, what would it
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