Does it mean that General Motors is trying to get more bang for their advertising buck in a time of
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Everything You (Think You) Know About Google Is Changing
Are you becoming more and more of a Search Geek? If not, you should. The Search Engine landscape is shifting
Continue readingForeword Thinking – The Business And Motivational Book Review Podcast Episode #9 Is Now Live
My other passion (granted, there are others on top of that) is a Podcast that I host and produce called,
Continue reading12 Ways To Move The Social Media Conversation Past The Converted
If we’re all trying to get more people to read Blogs and listen to Podcasts, but our core audience is
Continue readingSeven Minutes That Will Change Your View Of The World
While there’s always plenty of chatter about how Google is innovating, there’s also tons of amazing things happening over at
Continue reading15 Reasons Why Blogging Matters More Than Ever
Just this week I gave my full-day seminar on Social Media Marketing for IAB Canada – Interactive Advertising Bureau –
Continue readingMarketers – I Believe The Children Are Not Our Future
There is a common belief in Marketing circles that for the Digital Marketing industry to grow, we need to be
Continue readingStraight From TED 2008 – Dr. Jill Bolte Taylor And Her Stroke Of Genius Talk
My flight to TED 2008 got delayed because of the weather. When I walked into the event and finished registration,
Continue readingMarketers – How Hard Do You Really Work?
At TED 2008, I had the pleasure of meeting Jenny Lam (Founder of Jackson Fish Market – they do "branded
Continue readingUser Generated Content Done Terribly Wrong
I’ve been kicking around this mantra for a long while: "you need to earn the right to get your Consumers
Continue reading4Q Will Do For Web Research What Google Analytics Does For Website Measurement
Full disclosure: iPerceptions is a client of Twist Image and I sit on their Advisory Council. That being said, I
Continue readingWould It Be Cool If Bryan Eisenberg Did A Free Online Seminar On What Marketers Should Be Testing Online?
My only regret is not posting about this free event sooner. I got a note from Bryan Eisenberg (co-author of
Continue readingTwitter In Plain English
No one explains Technology, Social Media and Web 2.0 like Lee Lefever and the good people at Common Craft. And,
Continue readingThe Role Of Digital Marketing
In the past few days, I’ve given a lot of public speeches on the Digital Marketing landscape to some varied
Continue readingAnother Reason I Will Never Buy From (Or Into) Your Brand
Negative rants about Marketing. Sometimes they just flow. I think we all know that we learn most (and quickest) from
Continue readingMarketing When Nobody Is Looking
There’s a famous saying that goes something like, "integrity is doing the right thing when nobody is looking." It’s like
Continue readingMarketing Perspectives Courtesy Of TED
The TED Conference trashed me. I feel like I went to Monterey, California as an empty bucket, got completely overfilled
Continue readingYves Behar Gives Good Marketing Quote
Yves Behar is a world-leading designer. At TED, he’s talking during the How Do We Create? session (this year,the TED
Continue readingIdeas Worth Spreading
There is tons of hype and interest around the TED Conference. While this is my first time attending, having watched
Continue readingSearch Engine Optimization, Affiliate Marketing And Other Deep Dark Secrets
Fact: if people can figure out a way to make more money, they will. And, it doesn’t matter if it’s
Continue readingWhat Motivates You?
There are a couple of thoughts rattling around my noggin’ today. For perspective, I’m currently bouncing around on a United
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