It’s always hard to explain the marketing virtues of any channel that’s called “Blog.” Turns out a better word will

I’ve been doing some volunteer work with The National Advertising Benevolent Society (NABS) to build the Quebec portion of online

A couple of people have sent me comments and asked why I don’t post them. After looking at the Blog

Here’s the rant: Yes, Twist Image is based in Montreal. Yes, one of our core competencies is how Twist Image

I’ve Blogged about something I call “voice branding,” Calling All Stations – The Power Of Voice Branding, and posted a

In Seth Godin‘s latest Blog entry, Should The IT Guys Run Your Website?, the marketing master discovers a minor glitch

…And if you’re in this corner of the world, you should know that Info Presse is pretty much the authority

I’m not going to rant and rave about what missing from IT Conversations website in terms of design and sizzle

I just signed up for Lovemarks By Design which is a webinar (online web seminar) that is free if you

Here’s the rant: More often than not I run into two types of clients: the ones who think if you

Leave it to the man who wrote the book called Re-Imagine! – Business Excellence In A Disruptive Age to launch

Last night at the Avmor Museum in beautiful Old Montreal, Youth Employment Services (YES Montreal) held their book launch for

People who prey on the uncertainty of others make me sick. This is the reason direct mail and email marketing

When Seth Godin runs a viral marketing campaign, typically he’s giving away value to build trust in hopes that it

Just posted on Seth Godin’s Blog is a link to a better-formatted and limited edition of his book (now e-book),

I’ve had the pleasure of becoming friends with Tara O’Doherty the National Director, Usability Group for Fjord Interactive Marketing +

I’ve already explained that I subscribe to several hundred e-zines and RSS feeds. There are truly only a handful that

I also Blogged about some promotional writing I had done for the Gillett Entertainment Group and a local Montreal superstar-in-waiting,

I posted a little personal story about singer/songwriter Lea Longo here a while back. It was a pleasant surprise to

I was just perusing Tom Peters’ Blog and saw his post about Microsoft’s new Search Engine (still in Beta) and

“Success on the Web requires getting people to do what you want them to when they visit your site.” Seems