Strategy before tactics. "What are we doing on Blogs, Facebook and YouTube?" is the wrong question to ask (so don’t
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Working Towards A Better Creative Brief In A Connected World
No one is going to argue that an agency is only as good as the last piece of creative work
Continue readingThe Future Of Television With Joseph Jaffe
Episode #208 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingThe Future Of News
Does society owe the news and the newspaper industry anything? Jeff Jarvis (Buzzmachine and the author of the best-selling business
Continue readingCheck This Out
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Media Disruption Within
One media channel always accuses another media channel when either popularity or advertising within the channel begins to wane. Before
Continue readingSocial Media Fairies And Pixie Dust
Hands up if you like big oil? Anyone… anyone… Bueller… Bueller…? Was it the explosion of an oil rig that
Continue readingThe Truth And Lies Of Networking
Networking is critical for success. Yes, online social networking has changed this, but meeting in our "protein forms" still can’t
Continue readingYour Social Media Policy May Not Save You
Companies continue to struggle with Social Media – especially when it comes to rules, policies and guidelines. There are three
Continue readingMedia Hacks Audio Podcast #31 Is Now Live
Episode #207 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingYou Are Free To Try Everything
While figuring out a Digital Marketing strategy (or method to the madness) is all well and good, let’s also not
Continue readingAdvice To A Marketing n00b
It must be that time of year, but there seems to be a more solid flow of personal requests for
Continue readingBroadcasting Works (Even In Social Media)
It’s the oldest argument in the Marketing and Advertising world: does advertising work? The answer is, obviously, yes. If it
Continue readingYou Have To Have Thin Skin
You know the saying, "you have to have thick skin," don’t you? Is that true? Must we all have thick
Continue readingHow To Rock Twitter With UnMarketing
Episode #206 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingMoney For Nothing And Your Clicks For Free
Do real people really want to have a relationship with a brand? Here are some of the many questions that
Continue readingThe Almighty Endgame Of Marketing
We can talk community. We can talk loyalty. We can talk brand value. We can talk 30-second spots. We can
Continue readingMarketing In Twenty Minutes (Or Less)
Let’s face it, when it comes to getting things done, most people want to do it either quick or easy
Continue readingHow To Be The Ultimate Road Warrior
If you have seen the movie, Up In The Air, you’ll note that there is an art form in business
Continue readingMake Them Feel
People have a need… a want… to feel something. It’s incumbent on Marketing to make people feel something because if
Continue readingThe iPhone Of The Future
How many articles can one person read about another newer version of the Apple iPhone? Apple head honcho Steve Jobs
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