If Business Week says so… then it must be so. According to the magazine, advertisers are all hot and bothered
Continue readingCategory: Articles
Click here to subscribe and get all of the latest articles and podcasts.
Big In Japan
Anyone remember the one-hit-wonder band Alphaville? If you can, odds are you’ll probably fight me on the fact that they
Continue readingMarketing Magazine, IAB's Interactive To The Max and Search Marketing Article
In case you did not get the latest issue of Marketing Magazine – included with each copy is Essential Interactive
Continue readingFast Company Magazine's Fast 50 Is A Humbling Experience
Wow… not only was I blown away by the kindness of someone actually taking the time to enter me as
Continue readingFast Company Fast 50 and Mitch Joel
I love referring to myself in the third-party. Makes me feel like a old-skool rap star. A very kind person
Continue readingIf CNN And Merriam-Webster Say So, The Blog Is Big And Here To Stay
It’s always hard to explain the marketing virtues of any channel that’s called “Blog.” Turns out a better word will
Continue readingThe National Advertising Benevolent Society – NABS – Gets Ready For NABS Ad Auction 2005
I’ve been doing some volunteer work with The National Advertising Benevolent Society (NABS) to build the Quebec portion of online
Continue readingiPerceptions' Perception On Montreal Web Design – Web Design Montreal
A couple of people have sent me comments and asked why I don’t post them. After looking at the Blog
Continue readingMontreal Web Design – Web Design Montreal
Here’s the rant: Yes, Twist Image is based in Montreal. Yes, one of our core competencies is how Twist Image
Continue readingBusiness 2.0 Magazine Gets In On Naming Your Company And Nomenclature
I’ve Blogged about something I call “voice branding,” Calling All Stations – The Power Of Voice Branding, and posted a
Continue readingSeth Godin Blames Canada… Err Air Canada
In Seth Godin‘s latest Blog entry, Should The IT Guys Run Your Website?, the marketing master discovers a minor glitch
Continue readingInfo Presse Boomerang Awards Just Around The Corner In Montreal
…And if you’re in this corner of the world, you should know that Info Presse is pretty much the authority
Continue readingIT Conversations Website Makes Up In Content What It Lacks In Design
I’m not going to rant and rave about what missing from IT Conversations website in terms of design and sizzle
Continue readingTom Peters and Kevin Roberts Free Webinar – Not To Be Missed
I just signed up for Lovemarks By Design which is a webinar (online web seminar) that is free if you
Continue readingMarketing, Communications And Technology – You Can Have It All
Here’s the rant: More often than not I run into two types of clients: the ones who think if you
Continue readingTom Peters' New Book, Blogs and Viral Marketing
Leave it to the man who wrote the book called Re-Imagine! – Business Excellence In A Disruptive Age to launch
Continue readingYES Montreal Launches Book, Business Skills For Creative Souls – The Montreal Artist's Handbook
Last night at the Avmor Museum in beautiful Old Montreal, Youth Employment Services (YES Montreal) held their book launch for
Continue readingDomain Registry Of Canada Scam With Direct Mail And Online
People who prey on the uncertainty of others make me sick. This is the reason direct mail and email marketing
Continue readingViral Marketing… And Making It Count
When Seth Godin runs a viral marketing campaign, typically he’s giving away value to build trust in hopes that it
Continue readingGotta Love Seth Godin And His Giveaways
Just posted on Seth Godin’s Blog is a link to a better-formatted and limited edition of his book (now e-book),
Continue readingThe Canadian Marketing Association Brings "Website Usability – Tiny Changes Big Rewards" Seminar To Montreal Next Thursday
I’ve had the pleasure of becoming friends with Tara O’Doherty the National Director, Usability Group for Fjord Interactive Marketing +
Continue reading