Leave it to the man who wrote the book called Re-Imagine! – Business Excellence In A Disruptive Age to launch

When Seth Godin runs a viral marketing campaign, typically he’s giving away value to build trust in hopes that it

For quite a while I have been a member of an online Word Of Mouth marketing company called BzzAgent. At

I had a very interesting dinner last night with Harold Simpkins. Because of the lack of RSVPs for tonight’s Business

Both Patrick Keane (Head of Advertising Strategy) from Google and marketing Guru Seth Godin both feel that the true power

I’ll be on the “What’s Hot: Marketing’s use of Internet Technology” panel discussion (Thanks Howard!). Come and join me… Canadian

The last week in October we will be reading What Clients Love – A Field Guide To Growing Your Business,

I know we said that a while back, but it is back on track. Please be patient… an operator is

I finally finished reading Malcolm Gladwell’s The Tipping Point. Definitely worth grabbing and devouring and it makes Seth Godin’s Unleashing

Seth Godin not only has a new column in Fast Company (latest issue out now), but more importantly his new

While checking out Joi Ito’s Blog, I came across a very funny parody of the Pepsi/Apple Superbowl ad here. I

Just finished reading Whoever Makes The Most Mistakes Wins – The Paradox Of Innovation. Authors Richard Farson and Ralph Keyes

Just picked up Brand Harmony by Steve Yastrow. This is the first book for Tom Peter’s book publishing company. www.brandharmony.com.

These are some books that are “must-reads.” Anyone thinking about Marketing and starting a buisness should take a look at