Posted by Welcome to episode #719 of Six Pixels of Separation.
Here it is: Six Pixels of Separation – Episode #719 – Host: Mitch Joel. One of my favorite people in the whole wide world is Ann Handley. Brilliant thoughts on content. One of the most insightful writers. An incredible presenter on the concepts of content marketing and storytelling. Successful businessperson. Author of two bestselling books, Everybody Writes and Content Rules (co-authored with C.C. Chapman). Currently, she runs MarketingProfs, which is a training and education company that has helped millions of professionals. Her previous company, ClickZ, was one of the first sources of digital marketing information in the world (which she sold over twenty years ago). Ann is beloved for all of the right reasons. Today, we deep-dive on writing, isolation, working through crisis, and where the best stories come from. Enjoy the conversation…
- Running time: 1:02:55.
- Hello from beautiful Montreal.
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- This week’s music: David Usher ‘St. Lawrence River’.
Download the Podcast here: Six Pixels of Separation – Episode #719 – Host: Mitch Joel.
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Hey Mitch and Ann, Great podcast. I’ve been writing up a storm in this period, but not all published (much like you, Ann). I so agree that the conversation with brands should be about “HOW” you communicate now. To my reckoning, brands who prefer to stay quiet now may not have anything valuable to say. They may also suffer from not ever having had a legitimate voice… Risky to try to invent one in this period without coming off as phoney! I feel that it’s in periods like this that those with a true voice will know how to pierce through. For me, the way to provide effective value is by flexing your empathic muscle with your ‘tribe’ and figuring out what they need to know. I’ve certainly tried my hand at it… with varying degrees of success, granted. But as the saying goes, if you don’t try, you will never know how to fail. Long live the long newsletter! Thanks Mitch.
All true and it’s been amazing (for me) to see how many people are finding the “how” in these personal emails/newsletters. Makes my inbox that much more interesting on any given day.