Podcast

SPOS #908 – Josh Bernoff On The State Of Business Books (And Writing One)

Welcome to episode #908 of Six Pixels of Separation – The ThinkersOne Podcast.

Here it is: Six Pixels of Separation – The ThinkersOne Podcast – Episode #908. When I think about business books… from writing one to the ideas within them, to how the business of writing book works, I think of Josh Bernoff. His latest book, Build a Better Business Book – How to Plan, Write, and Promote a Book That Matters, highlights his deep understanding of the intricate process of crafting impactful business literature, and how to make it successful. His approach is direct, and uniquely hands-on. He dives deep into the creation phase, assisting authors in rapidly defining their book idea and finding the perfect title and subtitle, delivering a one-page book treatment that sets the foundation for their project. His service extends to creating compelling book proposals, including everything from a captivating opening to a detailed promotion plan, ensuring that the manuscript appeals to both publishers and readers. Book projects on which he collaborated have generated more than $20 million for their authors. Before this gig, Josh spent twenty years as the Senior Vice President, Idea Development at Forrester, where he analyzed technology and business. At Forrester (and with co-author, Charlene Li), he published the Businessweek bestseller Groundswell – Winning in a World Transformed by Social Technologies. He has authored, coauthored, or ghostwritten eight business books, including Writing Without Bullshit – Boost Your Career by Saying What You Mean. Prior to Forrester, Josh spent fourteen years in start-up companies in the Boston area. Now, he works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter. He has collaborated on more than 50 nonfiction books. Josh writes a blog post on topics of interest to authors every weekday. Enjoy the conversation…

Download the Podcast here: Six Pixels of Separation – The ThinkersOne Podcast – Episode #908.

Before you go… ThinkersOne  is a new way for organizations to buy bite-sized and personalized thought leadership video content (live and recorded) from the best Thinkers in the world. If you’re looking to add excitement  and big smarts to your meetings, corporate events, company off-sites, “lunch & learns” and beyond, check it out.

Mitch Joel

Recent Posts

Running Circles Around Security – When Your Fitness Tracker Knows Too Much

How safe is your fitness tracker? Strava, the fitness app beloved by runners and cyclists…

22 hours ago

Ravin Jesuthasan On The Future Of Work – This Week’s Six Pixels of Separation Podcast

Episode #956 of Six Pixels of Separation - The ThinkersOne Podcast is now live and…

2 days ago

SPOS #956 – Ravin Jesuthasan On The Future Of Work

Welcome to episode #956 of Six Pixels of Separation - The ThinkersOne Podcast. Ravin Jesuthasan…

2 days ago

Six Links That Make You Think #749

Is there one link, story, picture or thought that you saw online this week that…

3 days ago

Robots vs. Immigration – A Controversial Plan For Future Workforces?

Can technology end the contentious debate over immigration? In the province of Quebec, the Parti…

5 days ago

Michael Morris On Tribes And Togetherness – This Week’s Six Pixels of Separation Podcast

Episode #955 of Six Pixels of Separation - The ThinkersOne Podcast is now live and…

1 week ago

This website uses cookies.