SPOS #110 – Digital Marketing From Mexico City

Welcome to episode #110 of Six Pixels Of Separation – The Twist Image Podcast. I have not been this inspired by a business trip since I went over to Singapore last year. And while it was only a short trip to Mexico City this week, I had an amazing opportunity to connect with the people at IAB Mexico – Interactive Advertising Bureau, Google Mexico, YouTube Mexico, MySpace, Yahoo and many more. The main event – IAB Conecta 2008 – where I spoke even included a special segment where Joseph Jaffe (Jaffe Juice and author of Life After The 30-Second Spot and Join The Conversation) did a live video ooVoo chat. In this episode, you’ll hear a fascinating conversation with Efrain Mendicuti (who handles Agency Relations for Google Mexico and Blogs over at: The Daily Stuff And The Not So – also available in Spanish).  Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #110 – Host: Mitch Joel.

• Running time: 34:59.
• Audio comment line – please send in a comment and add your voice to the audio community: +1 206-666-6056.
• Please send in questions, comments, suggestions – mitch@twistimage.com.
• Hello from Beautiful Montreal.
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• Facebook Group – Six Pixels of Separation Podcast Society.
• In a perfect world, I’d love for you to connect with me, directly, through my Facebook profile instead of joining the group – but, that’s your call.
• Check out my other Podcast, Foreword Thinking – The Business And Motivational Book Review Podcast – sponsored by HarperCollins Canada.
• Foreword Thinking – Episode #10 featuring Dan Ariely.
• Dan’s new book is: Predictably Irrational: The Hidden Forces That Shape Our Decisions.
• Power Within – Wednesday, October 15th, 2008 – Winnipeg Convention Centre.
• Anthony Robbins.
• Loretta LaRoche.
• Mike Lipkin.
• Phil Town.
• Special ticket price – $149 – call the Power Within at 1-866-POWER04 – ask for Joseph (extension 229).
• Here Comes Everybody – Clay Shirkey – must-read book.
• Podcasters Across Borders – Kingston, Ontario – June 20th – 22nd, 2008.
• Audio Comment – Mark Blevis – Podcasters Across Borders – Canadian Podcast Buffet.
• Pecha Kucha – Chris Brogan rant – go check it out.
• Email Comment – Jon Anderson – oLo Brand Group.
• Mexico City – IAB – Interactive Advertising Bureau – Mexico – IAB Conecta 2008 annual summit.
• In Conversation with Efrain Mendicuti – Agency Relations – Google Mexico – The Daily Stuff And The Not So (also available in Spanish).
• Six Points of Separation – Six Ways Build The Interactive Industry:
• 1. Pay-per-click campaign.
• 2. Email.
• 3. Follow five Blogs and comment.
• 4. Listen to a Podcast.
• 5. Small banner ads with no portals.
• 6. Three industry events – local, national and international.
• Music:
• David Usher – ‘Kill The Lights’ – exclusive.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #110 – Host: Mitch Joel.